I’ve just been reading a new discussion paper commissioned by Arnolfini and Turning Point South West on audience experience of the arts. Researched and written by arts consultants Annabel Jackson Associates, this sets out a potential new model for understanding the “dimensions and determinants” of the quality of experience of the arts. In devising this model Jackson has drawn from her own earlier work on visual arts exhibition evaluation, but also more broadly from concepts of ‘experience quality’ within the museums, tourism and business sectors. The intention is to develop a model that can be applied across all art forms, not just the visual arts, and interestingly for my own research also for “incidental encounters with public art and street art”.
How might this model work within a public art context? Which of these characteristics or determinants might have most bearing on the experience of a public art ‘encounter’? And are there other ‘public art’-specific determinants that should be added to this? My first thoughts are that environment and context, external events and personal awareness would be heightened elements within an arts experience which is so enmeshed within everyday public life, rather than being necessarily framed as an ‘arts experience’.
Visual Arts South West have an open call out (closes end of September) for arts organisations to partner them in developing and testing this experience evaluation model, so it will be interesting to see how this work progresses, and if anyone from the public art sector takes this up.
Source: Jackson, A (2012) Quality of experience in the arts: a discussion paper. Annabel Jackson Associates Ltd. [Accessed 10.09.12]